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Case study
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic Wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
